Interactive Wine Experiences for Corporate Events, Brand Activations & Weddings
By Napa Valley Private Label Wine
A fully turnkey, hands-on wine experience where guests taste, customize, and create their own personalized bottle—perfect for corporate events, conferences, client appreciation programs, weddings, welcome parties, and celebrations.
Guests taste premium wines, select their favorite bottle, customize wax seals, add personalized label designs, and take home a memorable keepsake.
Our unique event format scales from intimate gatherings to 1,000+ guests.
THE EXPERIENCES
Explore Our Experiences
Find the perfect Build-a-Bottle experience for your event.
Corporate Events
Client appreciation, holiday parties, executive retreats, and company celebrations.
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Team Building
Interactive experiences that bring teams together through collaboration and creativity.
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Marketing & Conferences
Drive engagement, booth traffic, and memorable attendee experiences.
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Weddings & Keepsakes
Custom wine favors, rehearsal dinners, welcome parties, and the Wedding Cellar Collection.
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Interactive Wine Tasting Experience
Looking for a unique event activity that guests will actually remember?
Build-a-Bottle transforms traditional wine tasting into a hands-on experience where guests create a personalized bottle of wine to take home. Perfect for corporate events, team building programs, conferences, weddings, rehearsal dinners, welcome parties, and client appreciation events.
Turn Your Event Into a Bespoke Wine Adventure
THE 5-STEP
EXPERIENCE
YOUR GUESTS WILL:
SIP
Taste 2-3 premium wines
SELECT
Choose their favorite
SEAL
Hand-dip the bottle in colored wax
STYLE
Customize with one of several pre-designed labels
SHIP
Send it home as a memorable keepsake
AN UNFORGETTABLE, HANDS-ON WINE EXPERIENCE
PERFECT FOR:
- Corporate Events
- Team-Building Retreats
- Conferences and Trade Shows
- VIP Brand Activations
- Weddings and Rehearsal Dinners
- Client Appreciation Events
WHY BUILD-A-BOTTLE WORKS
- High engagement — not passive like typical tastings
- Personalized labels, wax colors, and event-specific design options
- Scales to large groups from 30 to 1,000+
- Creates a physical takeaway guests actually remember
- Social and Shareable
Wine Tasting
It’s Wine Tasting + Creative Expression + Personalization - All in one
Interactive and Engaging
Guests love the hands-on customization.
Customizable
Labels can feature company logos, event names, wedding details, monograms, or personalized messaging.
Scalable
Perfect for small groups or large events of 30 to 1,000+ guests.
Memorable
Guests leave with a unique, personalized bottle they helped create.
Why Guests Love this Experience
Fully Turnkey - We handle equipment, materials, setup, and fulfillment
Custom Labels - Designs can feature your logo, event name, wedding details, or custom messaging
Scalable and Flexible - Works for intimate gatherings or large-scale events
Memorable - Guests leave with a beautiful, customized bottle of wine
Lasting Engagement - A personalized takeaway extends the experience long after the event ends
Custom Wine Label
Wax Sealing
Personalized Keepsakes
This isn’t just a wine tasting
it’s an experience they’ll remember.
A Complete Wine Experience, Planned Around Your Event
Give your guests something to taste, create and take home.
Build-a-Bottle brings a guided wine tasting and hands-on bottle personalization experience directly to your venue. Guests explore a curated wine selection, choose their favorite, finish their bottle with a colorful wax seal, and add a label designed for your event.
Complete Experience Packages
Wine + Creativity
Every standard package includes:
- Professional on-site staffing and facilitation
- Guided wine tasting (2–3 wines)
- Wax sealing station with client-selected colors
- Labeling station with custom or pre-designed labels
- All equipment and materials including wax melters, label jigs, tablets, supplies
- One personalized 750 mL bottle per participant
- Setup and teardown as venue allows
- Event-specific label designs
Each participant creates one personalized bottle to take home. We’ll recommend the collection and event format that fit your guest count, venue, schedule and goals.
Your proposal provides a clear per-person package price and identifies travel, shipping and optional enhancements.
Choose Your Wine Collection
- California Collection — An inviting selection of California wines for lively celebrations, company gatherings and guest experiences.
- Wine Country Collection — A curated selection highlighting the distinctive wines of Sonoma and Napa.
- Napa Valley Collection — An elevated Napa Valley selection for executive gatherings, client appreciation and special celebrations.
Optional Add-Ons
- Shipping & Fulfillment
- For guests who prefer not to travel with wine, we offer post-event shipping.
- Gift upgrades
- Enhance the experience with branded upgrades such as custom-branded corkscrews, wine totes or other merchandise.
- Enhanced interactivity
- Create additional interactive experiences, enabling participants to further customize and personalize their Build-a-Bottle experience.
Questions About Your Event
How much does a Build-a-Bottle experience cost?
We offer complete per-person packages based on your wine collection, participant count and event requirements. Standard packages include the guided tasting, one personalized bottle per participant, customization materials and on-site facilitation. Contact us for a tailored proposal with clearly outlined inclusions and optional enhancements.
Can guests make more than one bottle?
Yes. Additional personalized bottles can be arranged in advance or authorized by your designated event contact, subject to available inventory.
Do you work with DMCs and event planners?
Yes. We work with destination management companies, event planners, agencies, hotels and venues to incorporate Build-a-Bottle into their programs. Contact us for partner information and a proposal tailored to your event.
See the Experience
Every Build-a-Bottle experience is designed to be hands-on, social, and visually engaging. From tasting and bottle selection to wax sealing and custom labeling, guests leave with a personalized keepsake — and a memorable experience.
Below are moments from past Build-a-Bottle events, showcasing the interactive process and finished custom bottles.
Plan Your Wine Experience
Interested in hosting a Build-a-Bottle experience for your next event? Tell us about your event and we’ll respond within 24 hours with availability, pricing, and recommendations.
- No obligation consultation
- Fast turnaround proposals
- Fully customized experiences
Interactive Wine Experiences That Guests Remember
Looking for a unique event idea that is hands-on and memorable?
Build-a-Bottle delivers an interactive wine tasting experience for corporate events, team building, client appreciation, conferences, brand activations, weddings, rehearsal dinners, and welcome parties. Unlike traditional wine tastings, this experience gives every guest a personalized takeaway they helped create.
Build-a-Bottle offers private, custom wine experiences by request and is not open to the public.
Can’t host an in-person event? Send custom-labeled wine gifts instead with Napa Valley Private Label Wine.